We live in a world of torrential data flows that outstrip our limited human ability to comprehend and act on this information. Today, marketers must monitor customer interactions with brands across dozens of platforms, devices and media formats. You must track quantifiable metrics like how many times a post is shared as well as qualitative metrics like the sentiments of customers when you share a post. You must understand how a customer interacts with your brand and how that customer interacts with other brands—especially competitors—and other customers. And now, with increasing economic pressures, it is more imperative than ever for you to make timely decisions with what information you have to optimize brand performance and achieve the business outcomes for which you are accountable.
It’s dizzying to even think about.
The internet has connected brands and consumers in ways that are both strange and beautiful, but the cost of this connection is complexity. There is now so much data from these interactions that marketers don’t know what to do with it all. This is precisely the type of challenge that artificial intelligence is built to overcome. Intelligent algorithms grow smarter the more data they ingest, which increases the value they provide to users by distilling mounds of data into grokkable insights.
AI unlocks new marketing potential.
While many chief marketing officers and other decision makers have embraced the promise of AI, many marketers still seem to be wary—if not downright spooked—of the integration of machine intelligence into their workflows. Their concerns are the same as workers in every industry where automation is on the rise: What if AI makes my job obsolete?
Continue reading: https://www.forbes.com/sites/forbesbusinesscouncil/2022/06/23/ai-wont-replace-marketers-it-will-make-them-more-valuable/?sh=53c5be8c12ad
It’s dizzying to even think about.
The internet has connected brands and consumers in ways that are both strange and beautiful, but the cost of this connection is complexity. There is now so much data from these interactions that marketers don’t know what to do with it all. This is precisely the type of challenge that artificial intelligence is built to overcome. Intelligent algorithms grow smarter the more data they ingest, which increases the value they provide to users by distilling mounds of data into grokkable insights.
AI unlocks new marketing potential.
While many chief marketing officers and other decision makers have embraced the promise of AI, many marketers still seem to be wary—if not downright spooked—of the integration of machine intelligence into their workflows. Their concerns are the same as workers in every industry where automation is on the rise: What if AI makes my job obsolete?
Continue reading: https://www.forbes.com/sites/forbesbusinesscouncil/2022/06/23/ai-wont-replace-marketers-it-will-make-them-more-valuable/?sh=53c5be8c12ad
