Today, artificial intelligence (AI) and machine learning are being widely used in the business sector. According to McKinsey’s 2021 survey, 56% of respondents are adopting AI in at least one of their daily functions. Machine learning is doing more than speeding up service operations and compiling data. In many cases, these technologies are improving the digital experience for consumers.
For companies looking to evolve their marketing and sales strategies, it is imperative to embrace the present AI era: a time when machines can respond to customer queries with intelligent, automated responses, engage with prospects through personalized advertising, and integrate with your current sales applications. These technologies aim to optimize your digital marketing efforts by analyzing customer data and creating a tailor-made experience for each user.
Many marketers are concerned that relying on machine learning will remove too much emotion—particularly for strategies rooted in pathos—and keep prospects from connecting with brands. In my experience, however, AI can better guide marketers in creating content that aligns with their customers’ needs and behaviors. Moreover, it is not meant to eliminate human-to-human communication but accelerate the buyer’s journey through a solid first impression.
The AI industry will contribute an additional $15.7 trillion to the global economy in 2030. But to fully reap these benefits, companies must put these tools into practice now. Here are a few ways our agency leverages AI and machine learning to help organizations gain a competitive advantage.
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/10/24/ai-is-now-heres-what-it-looks-like-in-practice/?sh=36c0212530c8
For companies looking to evolve their marketing and sales strategies, it is imperative to embrace the present AI era: a time when machines can respond to customer queries with intelligent, automated responses, engage with prospects through personalized advertising, and integrate with your current sales applications. These technologies aim to optimize your digital marketing efforts by analyzing customer data and creating a tailor-made experience for each user.
Many marketers are concerned that relying on machine learning will remove too much emotion—particularly for strategies rooted in pathos—and keep prospects from connecting with brands. In my experience, however, AI can better guide marketers in creating content that aligns with their customers’ needs and behaviors. Moreover, it is not meant to eliminate human-to-human communication but accelerate the buyer’s journey through a solid first impression.
The AI industry will contribute an additional $15.7 trillion to the global economy in 2030. But to fully reap these benefits, companies must put these tools into practice now. Here are a few ways our agency leverages AI and machine learning to help organizations gain a competitive advantage.
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/10/24/ai-is-now-heres-what-it-looks-like-in-practice/?sh=36c0212530c8
