When it comes to digital transformation, the Covid crisis has provided important lessons for business leaders. Among the most compelling lessons is the potential data analytics and artificial intelligence brings to the table.
During the pandemic, for example, Frito-Lay ramped up its digital and data-driven initiatives, compressing five years’ worth of digital plans into six months. “Launching a direct-to-consumer business was always on our roadmap, but we certainly hadn’t planned on launching it in 30 days in the middle of a pandemic,” says Michael Lindsey, chief growth officer at Frito-Lay. “The pandemic inspired our teams to move faster that we would have dreamed possible.”
The crisis accelerated the adoption of analytics and AI, and this momentum will continue into the 2020s, surveys show. Fifty-two percent of companies accelerated their AI adoption plans because of the Covid crisis, a study by PwC finds. Just about all, 86%, say that AI is becoming a “mainstream technology” at their company in 2021. Harris Poll, working with Appen, found that 55% of companies reported they accelerated their AI strategy in 2020 due to Covid, and 67% expect to further accelerate their AI strategy in 2021.
Continue reading: https://hbr.org/2021/09/ai-adoption-skyrocketed-over-the-last-18-months
During the pandemic, for example, Frito-Lay ramped up its digital and data-driven initiatives, compressing five years’ worth of digital plans into six months. “Launching a direct-to-consumer business was always on our roadmap, but we certainly hadn’t planned on launching it in 30 days in the middle of a pandemic,” says Michael Lindsey, chief growth officer at Frito-Lay. “The pandemic inspired our teams to move faster that we would have dreamed possible.”
The crisis accelerated the adoption of analytics and AI, and this momentum will continue into the 2020s, surveys show. Fifty-two percent of companies accelerated their AI adoption plans because of the Covid crisis, a study by PwC finds. Just about all, 86%, say that AI is becoming a “mainstream technology” at their company in 2021. Harris Poll, working with Appen, found that 55% of companies reported they accelerated their AI strategy in 2020 due to Covid, and 67% expect to further accelerate their AI strategy in 2021.
Continue reading: https://hbr.org/2021/09/ai-adoption-skyrocketed-over-the-last-18-months
