K
Kathleen Martin
Guest
Amid rapidly changing technology, many people still associate artificial intelligence (AI) with science-fiction dystopias. But in reality, AI has become an integral part of our daily lives. We now rely on search-engine algorithms and digital assistants like Alexa and Siri for almost everything, including ordering a taxi or finding out how many calories there are in a 10-inch Margherita pizza. The potential of this technology goes beyond its household use. AI is making great strides in the business world, and creativity may be its ultimate moonshot. About 200 years ago, scientists believed that machines could not create anything new; they could only follow set instructions to perform tasks. But recently, we've seen AI creating original paintings, music and poetry.
Of course, artificial intelligence has advanced to a point where it can autonomously generate ideas, concepts or rough drafts. But having this ability doesn't imply that artificial intelligence can replace human creativity. It's not that sophisticated yet. Instead, it serves as a tool humans can utilize to augment their creative ability. So a combination of both elements is necessary to maximize creative output in every field.
We've mentioned how artists are using AI algorithms to create poetry and paintings. But what about business executives? How are they using this technology to find innovative solutions and create opportunities out of problems? AI is proving to be a revolutionary tool across every industry, transforming the way employees and customers interact with businesses and carry out daily operations. AI's adoption in the business domain increased by 270% in the past four years, and we can only expect more widespread adoption in the coming years.
Let’s take a closer look at how AI is radically transforming creativity in business.
Hiring
With the future of work trending towards digital and remote, HR managers are overwhelmed with tons of resumes and applications. Thanks to advanced AI algorithms, they no longer have to spend endless hours identifying the right candidates from a large applicant pool. This intelligent software filters resumes and job applications to find candidates worthy of an interview. Depending on the number of applications a company handles, AI can shave hours or even days off the hiring process.
Another remarkable benefit of implementing a more intelligent, data-driven process is the tendency to eliminate hiring discrimination based on implicit biases. Prejudice is a human trait, but machines are impartial. With such biases out of the way, recruiters and hiring managers can access candidates fairly and make more rewarding hiring decisions.
Continue reading: https://www.entrepreneur.com/article/412856
Of course, artificial intelligence has advanced to a point where it can autonomously generate ideas, concepts or rough drafts. But having this ability doesn't imply that artificial intelligence can replace human creativity. It's not that sophisticated yet. Instead, it serves as a tool humans can utilize to augment their creative ability. So a combination of both elements is necessary to maximize creative output in every field.
We've mentioned how artists are using AI algorithms to create poetry and paintings. But what about business executives? How are they using this technology to find innovative solutions and create opportunities out of problems? AI is proving to be a revolutionary tool across every industry, transforming the way employees and customers interact with businesses and carry out daily operations. AI's adoption in the business domain increased by 270% in the past four years, and we can only expect more widespread adoption in the coming years.
Let’s take a closer look at how AI is radically transforming creativity in business.
Hiring
With the future of work trending towards digital and remote, HR managers are overwhelmed with tons of resumes and applications. Thanks to advanced AI algorithms, they no longer have to spend endless hours identifying the right candidates from a large applicant pool. This intelligent software filters resumes and job applications to find candidates worthy of an interview. Depending on the number of applications a company handles, AI can shave hours or even days off the hiring process.
Another remarkable benefit of implementing a more intelligent, data-driven process is the tendency to eliminate hiring discrimination based on implicit biases. Prejudice is a human trait, but machines are impartial. With such biases out of the way, recruiters and hiring managers can access candidates fairly and make more rewarding hiring decisions.
Continue reading: https://www.entrepreneur.com/article/412856
