3 Ways to Drive Business Growth Using AI

[Brianna White]

Some of the most revolutionary businesses of today were crafting internet strategies as early as the year 2000. Unfortunately, not every business followed its example right away. Some skeptics wrongly predicted the internet would collapse in 1996, which influenced some companies to deprioritize anything related to the web.
That was a costly mistake now that an infinite number of e-commerce businesses launched within the last two years and are thriving, while many who went against the grain in the earliest years of the internet are still trying to catch up.
The same could easily be said about Artificial Intelligence (AI) today. For example, when you shop online, AI technology picks up on your habits, targeting ads towards you, recommending products and providing insight for companies based on your browsing history.
There are three central areas where AI can drive business growth:

• AI-powered analytics
• Customer service satisfaction
• Targeted digital marketing campaigns

If you're getting your small business off the ground or are an established corporation, your business can benefit from AI.
AI-powered analytics
The topic of cookies has made consistent headlines in recent years, with the future of cookies still unknown. When people visit your website and 'accept recommended cookies,' you gain vital information about their interests.
AI can collect and connect different types of data, including:

• Demographic
• Social
• Geography
• Browsing patterns

Working in the background while users continue on their browsing path, AI permits businesses to secure generous amounts of information about their users. With this data, you can make strategic decisions on how to best communicate with customers and promote new offerings.
Continue reading: https://www.entrepreneur.com/article/425746