When we talk about artificial intelligence (AI) in the food and beverage category, the conversation usually centers on product design technology or logistics. Besides that, we also hear about astonishing AI-related developments in agriculture as well as our ability to use predictive models to maximize shelf life and adhere to food safety guidelines. We don’t hear nearly as much about what food actually means to consumers and how digital transformation can integrate into that idea. So why not also consider how AI is revolutionizing digital marketing?
Throughout Covid-19, the digitization of food manufacturing has sped up significantly. Supply chains have been optimized for consumers’ new shopping styles, for example. With machine learning and predictive analytics, food companies can narrow down what flavors, sensations, and products their customers might enjoy most. For example, spice company McCormick has used AI to analyze flavor preference data and develop a forecast of future tastes. But the progress of AI in the food industry holds even more potential for revolutionizing the way consumers view and buy food products through highly targeted, insight-driven digital marketing.
AI-driven digital marketing has the power to give customers more value and to get food and beverage brands closer to their target audience. It’s certainly a win for everyone.
Continue reading: https://www.thedrum.com/profile/coegi/news/3-ways-food-bev-brands-can-leverage-ai-for-marketing
Throughout Covid-19, the digitization of food manufacturing has sped up significantly. Supply chains have been optimized for consumers’ new shopping styles, for example. With machine learning and predictive analytics, food companies can narrow down what flavors, sensations, and products their customers might enjoy most. For example, spice company McCormick has used AI to analyze flavor preference data and develop a forecast of future tastes. But the progress of AI in the food industry holds even more potential for revolutionizing the way consumers view and buy food products through highly targeted, insight-driven digital marketing.
AI-driven digital marketing has the power to give customers more value and to get food and beverage brands closer to their target audience. It’s certainly a win for everyone.
Continue reading: https://www.thedrum.com/profile/coegi/news/3-ways-food-bev-brands-can-leverage-ai-for-marketing
