Businesses across industries are actively seeking innovative ways to leverage artificial intelligence. As creative powerhouses, agencies are naturally finding some of the most unique and effective methods of using AI technologies and tools to enhance their operations.
Some of the ways agencies are applying AI today focus on managing everyday, routine tasks, while others are more forward-thinking, driving outside-the-box ideas and strategies. Below, 15 members of Forbes Agency Council explore different business functions where AI can assist agencies in achieving their long-term organizational goals and developing new capabilities.
1. Quantifying Value And ROI
Artificial intelligence has been essential to our agency in quantifying value and return on investment for clients and their internal teams. AI-backed platforms that accurately track metrics such as industry share of voice among competitors, website traffic, new website users and social shares have bolstered the tangible value of clients’ PR programs. - Heather Kelly, Next PR
2. Targeting Highly Qualified Audiences
Given how big of a role user experience has on conversions, I believe that AI will be leveraged by smart agencies on data points, unifications of tracking and, in general, improvement in behavioral analytics. We will lean on AI to home in on the most highly qualified audiences and prune wasteful spending on irrelevant targeting. - Aleksandar Sasha Jovicic, Executive Digital
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/06/13/15-business-functions-where-artificial-intelligence-can-assist-agencies/?sh=17ece064120f
Some of the ways agencies are applying AI today focus on managing everyday, routine tasks, while others are more forward-thinking, driving outside-the-box ideas and strategies. Below, 15 members of Forbes Agency Council explore different business functions where AI can assist agencies in achieving their long-term organizational goals and developing new capabilities.
1. Quantifying Value And ROI
Artificial intelligence has been essential to our agency in quantifying value and return on investment for clients and their internal teams. AI-backed platforms that accurately track metrics such as industry share of voice among competitors, website traffic, new website users and social shares have bolstered the tangible value of clients’ PR programs. - Heather Kelly, Next PR
2. Targeting Highly Qualified Audiences
Given how big of a role user experience has on conversions, I believe that AI will be leveraged by smart agencies on data points, unifications of tracking and, in general, improvement in behavioral analytics. We will lean on AI to home in on the most highly qualified audiences and prune wasteful spending on irrelevant targeting. - Aleksandar Sasha Jovicic, Executive Digital
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/06/13/15-business-functions-where-artificial-intelligence-can-assist-agencies/?sh=17ece064120f
