Agencies today are leveraging artificial intelligence technologies in many different ways and to varying degrees of success. A big question that has been on the minds of industry leaders in recent years is, “What is the best way for our organization to invest in AI?”
From automating processes to serving as a conduit for better customer care and communication, agencies are embracing AI capabilities they hope will streamline operations and improve results for clients. Below, members of Forbes Agency Council draw upon their industry insights and personal experiences to explore how agencies can incorporate AI and what kinds of results they can expect.
1. Optimizing Your Website For Search
At our company, we’re using AI in a few areas, including for website SEO, where it has propelled a more than 50% increase in page views per visitor, year over year. We also use automated systems to manage our increasingly complex workflows. Snippets on the website automatically enter new leads into our customer relationship management system, and messaging workflows fuel quick responses to new leads, leading to an increase in total leads converted. - Paula Chiocchi, Outward Media, Inc.
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/04/20/14-ways-to-leverage-artificial-intelligence-to-improve-an-agencys-workflow/?sh=1357a2901964
From automating processes to serving as a conduit for better customer care and communication, agencies are embracing AI capabilities they hope will streamline operations and improve results for clients. Below, members of Forbes Agency Council draw upon their industry insights and personal experiences to explore how agencies can incorporate AI and what kinds of results they can expect.
1. Optimizing Your Website For Search
At our company, we’re using AI in a few areas, including for website SEO, where it has propelled a more than 50% increase in page views per visitor, year over year. We also use automated systems to manage our increasingly complex workflows. Snippets on the website automatically enter new leads into our customer relationship management system, and messaging workflows fuel quick responses to new leads, leading to an increase in total leads converted. - Paula Chiocchi, Outward Media, Inc.
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2022/04/20/14-ways-to-leverage-artificial-intelligence-to-improve-an-agencys-workflow/?sh=1357a2901964
