From automation to advanced security features, artificial intelligence has become a crucial component of business processes across all industries. Organizations are increasingly using AI to enhance the customer experience and boost consumer loyalty.
Because AI holds so many possibilities, it may be difficult to pinpoint how it can work for your customers, especially if your business is just beginning to take advantage of this technology. To help, 14 members of Forbes Business Council discussed some ways your organization can use AI to increase customer satisfaction.
1. Identify Unhappy Customers
In the loyalty management market, AI and machine learning are often used for churn prediction. By identifying unhappy customers based on purchase and behavioral patterns, you can reactivate them by sending them a nice personalized message with a loyalty reward like bonus points. AI can also be used to determine what the value of the reward should be for each customer or segment. - Zsuzsa Kecsmar, Antavo Loyalty Management Platform
2. Add Auto-Merchandising
We have more user-experience data, but manually sifting through it is challenging. It’s early days for automated insights. Adding auto-merchandising—which uses purchase history to drive layout, showing popular products first for example—is a quick win. Automated performance-tuning systems are as well since they use user-experience data for automated site optimizations or pre-fetching to improve site speed. - Jacob Loveless, Edgemesh Corporation
3. Pinpoint Preferences
With the benefit of millions of successful customer interactions, AI allows organizations to go a step further in serving customers. Within healthcare, organizations can use AI to understand and apply consumers’ demographics and preferences to the digital experiences they are creating, allowing them to surface the most useful resources and recommendations to keep consumers engaged and motivated. - Greg Samios, Wolters Kluwer Health
Continue reading: https://www.forbes.com/sites/forbesbusinesscouncil/2022/02/28/14-strategies-for-leveraging-ai-in-your-customer-experience/?sh=326ce93225e5
Because AI holds so many possibilities, it may be difficult to pinpoint how it can work for your customers, especially if your business is just beginning to take advantage of this technology. To help, 14 members of Forbes Business Council discussed some ways your organization can use AI to increase customer satisfaction.
1. Identify Unhappy Customers
In the loyalty management market, AI and machine learning are often used for churn prediction. By identifying unhappy customers based on purchase and behavioral patterns, you can reactivate them by sending them a nice personalized message with a loyalty reward like bonus points. AI can also be used to determine what the value of the reward should be for each customer or segment. - Zsuzsa Kecsmar, Antavo Loyalty Management Platform
2. Add Auto-Merchandising
We have more user-experience data, but manually sifting through it is challenging. It’s early days for automated insights. Adding auto-merchandising—which uses purchase history to drive layout, showing popular products first for example—is a quick win. Automated performance-tuning systems are as well since they use user-experience data for automated site optimizations or pre-fetching to improve site speed. - Jacob Loveless, Edgemesh Corporation
3. Pinpoint Preferences
With the benefit of millions of successful customer interactions, AI allows organizations to go a step further in serving customers. Within healthcare, organizations can use AI to understand and apply consumers’ demographics and preferences to the digital experiences they are creating, allowing them to surface the most useful resources and recommendations to keep consumers engaged and motivated. - Greg Samios, Wolters Kluwer Health
Continue reading: https://www.forbes.com/sites/forbesbusinesscouncil/2022/02/28/14-strategies-for-leveraging-ai-in-your-customer-experience/?sh=326ce93225e5
