Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies. Companies can lean on AI and machine learning to create more engaging content, analyze data to make better business decisions, automate customer support and more.
The use of AI in marketing is expected to increase in 2022 as more organizations seek ways to incorporate it into their processes to boost their advertising and marketing efforts. Here, 14 experts from Forbes Agency Council share some great ways that AI can assist industry leaders in marketing and advertising in the coming year.
1. To Optimize Media Buying And Lower Customer Acquisition Costs
AI can help optimize media buying and lower the cost of customer acquisition. With manual optimization becoming more difficult and resource-intensive, implementing AI and deep learning solutions to drive performance at scale can ensure that budgets are being spent as efficiently as possible. - Jeremy Fain, Cognitiv
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2021/12/15/14-smart-ways-marketers-and-advertisers-can-leverage-ai-in-2022/?sh=1eaeeb451256
The use of AI in marketing is expected to increase in 2022 as more organizations seek ways to incorporate it into their processes to boost their advertising and marketing efforts. Here, 14 experts from Forbes Agency Council share some great ways that AI can assist industry leaders in marketing and advertising in the coming year.
1. To Optimize Media Buying And Lower Customer Acquisition Costs
AI can help optimize media buying and lower the cost of customer acquisition. With manual optimization becoming more difficult and resource-intensive, implementing AI and deep learning solutions to drive performance at scale can ensure that budgets are being spent as efficiently as possible. - Jeremy Fain, Cognitiv
Continue reading: https://www.forbes.com/sites/forbesagencycouncil/2021/12/15/14-smart-ways-marketers-and-advertisers-can-leverage-ai-in-2022/?sh=1eaeeb451256
