Many business leaders are enthusiastic about artificial intelligence, but when it comes to investing in the technology, they may be bewitched, bothered, and bewildered. It doesn’t have to be this way. We canvassed people who work closely with AI solutions and asked them to share their experiences on the best approaches to sell AI 00 the right AI, at the right time, to business leaders.
For starters, it’s imperative to “show ‘cognitive courtesy,’” advises Bjorn Austraat, senior vice president and head of AI acceleration at Truist. “Invest time and effort up front to translate difficult technical concepts into plain English. Likewise, create a compelling, properly framed vision for all project participants to ensure alignment and productive collaboration.”
Austraat explains that he uses a “simple phrase” to advance the vision of AI. Ask: “’Whose life is going to get better, by how much and how do we know that?’” he says. “If you can truly answer that question, you have covered all the bases from framing, to deployment, to value proposition, to political air cover.”
Continue reading: https://www.forbes.com/sites/joemckendrick/2023/01/21/selling-artificial-intelligence-to-the-business-keep-it-clear-keep-it-simple/?sh=17de5c783f55
For starters, it’s imperative to “show ‘cognitive courtesy,’” advises Bjorn Austraat, senior vice president and head of AI acceleration at Truist. “Invest time and effort up front to translate difficult technical concepts into plain English. Likewise, create a compelling, properly framed vision for all project participants to ensure alignment and productive collaboration.”
Austraat explains that he uses a “simple phrase” to advance the vision of AI. Ask: “’Whose life is going to get better, by how much and how do we know that?’” he says. “If you can truly answer that question, you have covered all the bases from framing, to deployment, to value proposition, to political air cover.”
Continue reading: https://www.forbes.com/sites/joemckendrick/2023/01/21/selling-artificial-intelligence-to-the-business-keep-it-clear-keep-it-simple/?sh=17de5c783f55
