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Brianna White

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Jul 30, 2019
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The past few months have been a rough awakening for many Web3 enthusiasts: the market prices of major cryptocurrencies have declined significantly, the trading volume of non-fungible tokens (NFTs) has slowed, and, most importantly, some pioneers of the space have declared bankruptcy because of failed risk management and misuse of consumer funds. Yet even as the debris continues to fly, business leaders shouldn’t confuse market fluctuations or bad actors with the potential uses of digital assets and the technologies that underlie them.
While there are very real risks from this nascent technology and its uses, applications for the next generation of the internet continue to spring up in a growing number of industries with potentially transformative effects.
The financial-services industry has largely led the way in adopting some of these nascent digital technologies and assets—at its peak, the daily volume of transactions processed on so-called decentralized-finance exchanges exceeded $10 billion.1 Volume has since dropped to about $2 billion, largely in line with asset prices. Learnings from the financial-services experience—both the ups and the downs—are helping to inform usage in other sectors, which now include real estate, gaming, carbon markets, and art, among others.
How far and how fast these technologies and their uses will spread remains to be seen; the journey is proving bumpy, with ongoing challenges ranging from poor user experience to fraud. Crucially, the regulatory picture for Web3 remains unsettled, with calls for greater clarity on some assets and more consumer protection for funds held in custody. Yet understanding the core features of this new digital wave and the potential disruption it could bring remains important for business leaders in a wide range of sectors. To that end, this article is a primer on the fundamentals of Web3: what it is, the pillars on which it is built, what it can and cannot yet do, the significant risks and challenges it needs to overcome, and the implications for stakeholders as it continues to evolve. Future articles will look at more specific aspects and use cases in greater depth.
Continue reading: https://www.mckinsey.com/industries/financial-services/our-insights/web3-beyond-the-hype
 

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