Susan Jeffers, founder and CEO of XY Retail, founded the company when she realized that retailers, and particularly luxury retailers, were struggling to manage the post-pandemic shift back to in-store as well as facing a lack of innovation on the e-commerce side.
XY Retail is an omnichannel platform that helps luxury retail brands manage everything from in-store payments, to online orders and returns, in-store customer experiences and mobile clientelling.
XY Retail recently raised a new funding round and is already driving enormous value – for instance luxury brand ISAIA was able to reduce return times from three minutes to less than a second and improve online order fulfillment speeds by 300 percent.
“I originally from India moved to Silicon Valley, as a kid, by myself,” said Jeffers XY Retail CEO. “I love everything retail. I also got hired by another startup. I got the startup up and running, and then started my own company.
“It’s a lot of consulting with Fortune 500 companies,” Jeffers added. “I invested a lot of my time and money into understanding the technology of retail. The big hospitality guys all have this same problem. They can throw money at the problem, but if I’m in the store, I’m dealing with five different systems.
“Given the cloud economics they needed a platform like an AWS, but they couldn’t afford it,” Jeffers said. “I need a Ferrari but I can’t afford a Ferrari. The Covid-19 pandemic actually allowed us to connect the two sides, supply and demand. Covid-19 activated our growth online.
Jeffers said that for most brands and businesses, customers didn’t immediately come back to the stores. Employees have access to the data and that elevates the customer experience. But, the access to customer data, was built for in-store.
Continue reading: https://www.forbes.com/sites/sharonedelson/2022/09/08/xy-retails-susan-jeffers-helps-brands-innovate-on-the-tech-front/?sh=c23b1bb31ccd
XY Retail is an omnichannel platform that helps luxury retail brands manage everything from in-store payments, to online orders and returns, in-store customer experiences and mobile clientelling.
XY Retail recently raised a new funding round and is already driving enormous value – for instance luxury brand ISAIA was able to reduce return times from three minutes to less than a second and improve online order fulfillment speeds by 300 percent.
“I originally from India moved to Silicon Valley, as a kid, by myself,” said Jeffers XY Retail CEO. “I love everything retail. I also got hired by another startup. I got the startup up and running, and then started my own company.
“It’s a lot of consulting with Fortune 500 companies,” Jeffers added. “I invested a lot of my time and money into understanding the technology of retail. The big hospitality guys all have this same problem. They can throw money at the problem, but if I’m in the store, I’m dealing with five different systems.
“Given the cloud economics they needed a platform like an AWS, but they couldn’t afford it,” Jeffers said. “I need a Ferrari but I can’t afford a Ferrari. The Covid-19 pandemic actually allowed us to connect the two sides, supply and demand. Covid-19 activated our growth online.
Jeffers said that for most brands and businesses, customers didn’t immediately come back to the stores. Employees have access to the data and that elevates the customer experience. But, the access to customer data, was built for in-store.
Continue reading: https://www.forbes.com/sites/sharonedelson/2022/09/08/xy-retails-susan-jeffers-helps-brands-innovate-on-the-tech-front/?sh=c23b1bb31ccd
