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Brianna White

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Jul 30, 2019
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‘When decision-makers are men, then even subconsciously there is a bias against women’
When Dr. Jasmin Ravid and her two female co-founders walk into a conference together, they bet on how long it will take for someone to comment on the fact that the company was set up by three women. Maybe 30 seconds, maybe a minute.
Regardless of who wins the bet, the three women behind Kinoko-Tech, an Israeli food-tech company, share the same conclusion: Why do men find it jarring to see women in hi-tech leadership positions? 
“Everyone comments on it. They are not doing it from a place of bad intentions. But the fact that someone cannot enter a room and see three women entrepreneurs together without commenting ‘Oh my gosh’ amazes me,” Ravid tells NoCamels. 
Women-led startups received just 2.3 percent of venture capital funding globally in 2020 according to an article published in the Harvard Business Review. While Israel is known for its innovation as the Startup Nation, it is not exempt from this global pattern. A report published by the Israeli Innovation Authority said 22 percent of hi-tech senior management positions are occupied by women. Only 6.2 percent of women are CEOs or presidents. 
While Ravid and her two co-founders, Dr. Daria Feldman and Hadar Shohat, joke about their bet, they aren’t laughing about industry statistics. Their bet calls attention to a broader issue. 
“When decision-makers are men, then even subconsciously, there is a bias against women. When you are working in a very homogenous company, society, or group of people, you are used to certain norms,” Ravid says. 
Despite industry norms, several Israeli women serve as hi-tech senior leaders. The work of Jasmin Ravid, Dr. Anat Cohen-Dayag, Keren Herscovici, and Rotem Shacham – in food-tech, biopharmaceutical technologies, cybersecurity, and venture capital – is paving the way for women of the future. NoCamels spotlights these four women and their innovative and stereotype-defying work. 
Dr Jasmin Ravid
Dr. Ravid has an extensive background in plant and nutritional sciences, higher academia, and research. Her company, Kinoko-Tech, works to produce the next generation of protein-rich food through fungi and fermentation technologies. At Hebrew University, the three co-founders discovered how to grow mushrooms into alternative meats. Kinoko’s innovation is making waves in the food-tech industry – an industry that Ravid notes has a significant number of females. 
Continue reading: https://nocamels.com/2022/07/women-tipping-hi-tech-gender-balance/
 

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