There’s a whole host of misinformation and uncertainty when it comes to artificial intelligence (AI). From the notion that ‘the robots are taking over’ to confusion about what AI actually is. There’s a clear need to demystify this smart technology.
What many people don’t realize is that AI is already embedded in our daily lives. It’s often without us realizing. From the service chatbots we chat to online, to the predictive text option on our smart devices. AI is all around us, everywhere.
For businesses, using AI to automate workflows and streamline processes has become mainstream. In fact, AI is now heavily embedded in marketing. From data analytics to EDM distribution, it’s helping all functions of digital. And now, AI is involved in almost every aspect of marketing.
AI is increasingly entering into the public sphere. Tools such as DALL·E Mini spark conversation over the life-like AI-generated creations. Now, it’s understandable that marketers are becoming nervous about their future roles. How much can this technology really replace?
But the reality is that AI isn’t here to steal people’s jobs. It’s simply a helpful tool for us to conveniently and efficiently sort enormous amounts of data. At the end of the day, AI needs to be given instructions and training to provide better decision support to marketers. This is why AI is the help that small marketing teams have long been crying out for. As well as this, savvy marketers would do well to use AI more.
Continue reading: https://www.marketingmag.com.au/featured/why-ai-could-be-the-best-marketing-solution-youre-already-using/
What many people don’t realize is that AI is already embedded in our daily lives. It’s often without us realizing. From the service chatbots we chat to online, to the predictive text option on our smart devices. AI is all around us, everywhere.
For businesses, using AI to automate workflows and streamline processes has become mainstream. In fact, AI is now heavily embedded in marketing. From data analytics to EDM distribution, it’s helping all functions of digital. And now, AI is involved in almost every aspect of marketing.
AI is increasingly entering into the public sphere. Tools such as DALL·E Mini spark conversation over the life-like AI-generated creations. Now, it’s understandable that marketers are becoming nervous about their future roles. How much can this technology really replace?
But the reality is that AI isn’t here to steal people’s jobs. It’s simply a helpful tool for us to conveniently and efficiently sort enormous amounts of data. At the end of the day, AI needs to be given instructions and training to provide better decision support to marketers. This is why AI is the help that small marketing teams have long been crying out for. As well as this, savvy marketers would do well to use AI more.
Continue reading: https://www.marketingmag.com.au/featured/why-ai-could-be-the-best-marketing-solution-youre-already-using/
