K
Kathleen Martin
Guest
Evolution Of Marketing
Technology has transformed the way brands communicate and engage with potential customers. About 100 years ago, people relied on paper flyers, newspaper ads, billboards, direct mail and in-person interactions as a form of marketing to promote their business. In today’s digital-first landscape, marketing has become more reliant on the internet, social media and online advertising.
Marketing has evolved over the past decades, and we’re now in an era of digital revolution where marketing is completely dependent on consumers who dictate what content they want to receive. The growth of AI technology has opened up even more opportunities for marketing professionals who can benefit from AI automation. AI-powered marketing saves businesses a lot of time and resources spent on gathering and analyzing data and helps fully optimize the performance of marketing campaigns, which would otherwise be impossible in the case of traditional marketing campaigns.
Here I will go over some great ways artificial intelligence can benefit your marketing.
Predictive Marketing
Marketers have long used data to understand consumer behavior and trends, predict future needs and optimize their campaigns accordingly. Data-driven marketing planning has become even more advanced with the advent of AI technology. Using historical data models and statistics with a combination of AI solutions, predictive analytics delivers advanced insights to understand campaign effectiveness, predict future behaviors and make better marketing decisions.
Continue reading: https://www.forbes.com/sites/forbestechcouncil/2021/12/22/how-to-use-the-power-of-ai-for-marketing-success/?sh=e182452783e0
Technology has transformed the way brands communicate and engage with potential customers. About 100 years ago, people relied on paper flyers, newspaper ads, billboards, direct mail and in-person interactions as a form of marketing to promote their business. In today’s digital-first landscape, marketing has become more reliant on the internet, social media and online advertising.
Marketing has evolved over the past decades, and we’re now in an era of digital revolution where marketing is completely dependent on consumers who dictate what content they want to receive. The growth of AI technology has opened up even more opportunities for marketing professionals who can benefit from AI automation. AI-powered marketing saves businesses a lot of time and resources spent on gathering and analyzing data and helps fully optimize the performance of marketing campaigns, which would otherwise be impossible in the case of traditional marketing campaigns.
Here I will go over some great ways artificial intelligence can benefit your marketing.
Predictive Marketing
Marketers have long used data to understand consumer behavior and trends, predict future needs and optimize their campaigns accordingly. Data-driven marketing planning has become even more advanced with the advent of AI technology. Using historical data models and statistics with a combination of AI solutions, predictive analytics delivers advanced insights to understand campaign effectiveness, predict future behaviors and make better marketing decisions.
Continue reading: https://www.forbes.com/sites/forbestechcouncil/2021/12/22/how-to-use-the-power-of-ai-for-marketing-success/?sh=e182452783e0
