AI (Artificial Intelligence) is something that used to belong firmly in the realms of science fiction. Yet now, it is widely accepted and often integral to many aspects of how we do business. Our businesses use it for everything from spam filters to managing inventory turn over. And in ecommerce, we use it for aspects such as personalization and fraud detection.
You also see high usage of AI and automation in call centers, especially with tools such as a predictive dialer. But how can we use AI in marketing? And, more specifically, how can we use AI to drive our affiliate marketing programs? Knowing how to use it properly has the potential to increase effectiveness and, ultimately, our revenue and profit margins.
What Is Affiliate Marketing?
Knowing the current trends in marketing that will affect your strategy and content is something every marketer should know and pay attention to.
Affiliate marketing is the process where you, as a third party, promote the products or services offered by a business in order to drive sales. You are independent of that company and may very well be marketing products on behalf of several different brands. When your promotional and marketing work leads to a sale, then you receive a commission.
With the pandemic driving online sales in the USA to a massive $26.7 trillion in 2021, affiliate marketing represents a great opportunity for both retailers and for affiliate marketers. For example, many publications use hyperlinks within articles to direct readers to a particular website offering the product being discussed.
Continue reading: https://customerthink.com/harnessing-ai-to-amplify-your-affiliate-marketing-program/
You also see high usage of AI and automation in call centers, especially with tools such as a predictive dialer. But how can we use AI in marketing? And, more specifically, how can we use AI to drive our affiliate marketing programs? Knowing how to use it properly has the potential to increase effectiveness and, ultimately, our revenue and profit margins.
What Is Affiliate Marketing?
Knowing the current trends in marketing that will affect your strategy and content is something every marketer should know and pay attention to.
Affiliate marketing is the process where you, as a third party, promote the products or services offered by a business in order to drive sales. You are independent of that company and may very well be marketing products on behalf of several different brands. When your promotional and marketing work leads to a sale, then you receive a commission.
With the pandemic driving online sales in the USA to a massive $26.7 trillion in 2021, affiliate marketing represents a great opportunity for both retailers and for affiliate marketers. For example, many publications use hyperlinks within articles to direct readers to a particular website offering the product being discussed.
Continue reading: https://customerthink.com/harnessing-ai-to-amplify-your-affiliate-marketing-program/
