Artificial Intelligence (AI) is making our everyday lives more efficient in multiple ways that are used behind the scenes of our daily life. It helps us assist in everything we do from the suggestive text on emails to self-driving cars, from digital assistants to Online shopping.
One of the perfect examples of AI is Alexa and Siri that are becoming more and more humorous, evolving and becoming more humane. The power of AI has a big influence on human activities and has become an inescapable part of our lives just like digital marketing for brands.
As per one of the global surveys by McKinsey Digital, digital marketing tactics powered by AI capabilities have vaulted the world five years forward in consumer and business digital adoption. Everything has shifted to online including banks that have launched digital outreach to customers, grocery stores, education, doctor visits, etc. Amidst the digital transformation, the adoption of AI in digital marketing has built a system that works with intelligence to automate processes that were once dependent on the human workforce.
Continue reading:
https://brandequity.economictimes.indiatimes.com/news/marketing/role-of-artificial-intelligence-in-the-evolution-of-digital-marketing/88247822
One of the perfect examples of AI is Alexa and Siri that are becoming more and more humorous, evolving and becoming more humane. The power of AI has a big influence on human activities and has become an inescapable part of our lives just like digital marketing for brands.
As per one of the global surveys by McKinsey Digital, digital marketing tactics powered by AI capabilities have vaulted the world five years forward in consumer and business digital adoption. Everything has shifted to online including banks that have launched digital outreach to customers, grocery stores, education, doctor visits, etc. Amidst the digital transformation, the adoption of AI in digital marketing has built a system that works with intelligence to automate processes that were once dependent on the human workforce.
Continue reading:
https://brandequity.economictimes.indiatimes.com/news/marketing/role-of-artificial-intelligence-in-the-evolution-of-digital-marketing/88247822
