Customers love convenience. Quarantine and stay-at-home orders highlighted just how much so – as they accelerated the at-home shopping trend. Despite the rise in vaccinations and some city restrictions lifting, safety concerns remain. Deloitte believes it created a new kind of consumer: the “cocooning consumer” – consumers who plan to cocoon at home post-pandemic to save money and stay safe.
These shoppers have higher expectations than ever before. While nine out of 10 consumers say they expect online shopping to be equal or better than in-store, half are experiencing crushing disappointment according to our study. If retailers don’t address this experience gap, more bad news awaits. Almost three-quarters of customers say they will abandon a brand after three negative experiences.
I view artificial intelligence as the crucial piece of the new customer puzzle. It can help e-commerce brands deliver on these high expectations and create a personalized e-commerce experience for every consumer.
Continue reading: https://aithority.com/machine-learning/how-ai-drives-the-future-of-personalized-e-commerce/
These shoppers have higher expectations than ever before. While nine out of 10 consumers say they expect online shopping to be equal or better than in-store, half are experiencing crushing disappointment according to our study. If retailers don’t address this experience gap, more bad news awaits. Almost three-quarters of customers say they will abandon a brand after three negative experiences.
I view artificial intelligence as the crucial piece of the new customer puzzle. It can help e-commerce brands deliver on these high expectations and create a personalized e-commerce experience for every consumer.
Continue reading: https://aithority.com/machine-learning/how-ai-drives-the-future-of-personalized-e-commerce/
