Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns.
Thanks to its vast trove of data, Mailchimp is in a unique position to discover common patterns of successful marketing campaigns. Content Optimizer taps into that data and uses machine learning models and business rules to predict the quality of email campaigns and provide suggestions on how to improve content, layout, and imagery.
This is not Mailchimp’s first foray into using AI for content marketing, but it might be its most impactful effort in the field. Leading the effort to develop Content Optimizer is John Wolf, Product Manager of Smart Content at Mailchimp. Wolf was the founder of Inspector 6, a startup acquired by Mailchimp in 2020. The technology and experience that Inspector 6 brought to Mailchimp played an important role in the development of Content Optimizer.
In an interview with TechTalks, Wolf provided some behind-the-scenes details on the vision and development process of Content Optimizer and shared insights on how AI is changing the future of content marketing.
Continue reading: https://bdtechtalks.com/2021/10/18/mailchimp-content-optimizer-ai/
Thanks to its vast trove of data, Mailchimp is in a unique position to discover common patterns of successful marketing campaigns. Content Optimizer taps into that data and uses machine learning models and business rules to predict the quality of email campaigns and provide suggestions on how to improve content, layout, and imagery.
This is not Mailchimp’s first foray into using AI for content marketing, but it might be its most impactful effort in the field. Leading the effort to develop Content Optimizer is John Wolf, Product Manager of Smart Content at Mailchimp. Wolf was the founder of Inspector 6, a startup acquired by Mailchimp in 2020. The technology and experience that Inspector 6 brought to Mailchimp played an important role in the development of Content Optimizer.
In an interview with TechTalks, Wolf provided some behind-the-scenes details on the vision and development process of Content Optimizer and shared insights on how AI is changing the future of content marketing.
Continue reading: https://bdtechtalks.com/2021/10/18/mailchimp-content-optimizer-ai/
