As business-to-business (B2B) organizations navigate today’s marketplace, they face many of the same challenges as business-to-consumer organizations: siloed functions, fragmented data, and governance and compliance issues — all of which can be addressed with a fresh approach to data management. To that end, several leading companies are utilizing cutting-edge technology to transform their data architecture, streamline compliance activities, empower marketers to drive customer loyalty and develop smarter business insights.
By standardizing the collection, storage, management, usage and disposal of customer data, B2B companies promote cross-function synergies while also staying one step ahead of customer and regulatory expectations. We believe that marketing teams in particular are better positioned to drive business value and enhance customer touch points when they can consistently track and validate regulatory compliance through the use of modernized data architecture.
Continue reading: https://www.ey.com/en_ph/alliances/how-modern-data-management-helps-organizations-unlock-deeper-insights
By standardizing the collection, storage, management, usage and disposal of customer data, B2B companies promote cross-function synergies while also staying one step ahead of customer and regulatory expectations. We believe that marketing teams in particular are better positioned to drive business value and enhance customer touch points when they can consistently track and validate regulatory compliance through the use of modernized data architecture.
Continue reading: https://www.ey.com/en_ph/alliances/how-modern-data-management-helps-organizations-unlock-deeper-insights
