Like many companies in 2020, Bouchaine Vineyards was digitizing customer experience — fast. With stay-at-home orders in place, it shifted to virtual wine tastings via videoconference to accommodate remote life.
Virtual tastings took creative license with their digital medium: Customers could listen to jazz music from one screen while tasting a pinot noir–all while Bouchaine Vineyards managers conveyed details about the year’s vintage — on a Cisco Webex call.
That was the first step toward making the practice of wine growing and customer connection with the vineyard more concrete, said Brian Allard, Bouchaine’s direct-to-consumer director.
“We can connect customers who are computer savvy and environmentally savvy,” Allard said. “It’s changing the conversation. We’re no longer just talking about hints of cherry. Now the connection between the vineyard story and the glass is more tangible.”
From Videoconference to IoT for Microclimate Management
What began with some video calls as a way to reach customers morphed into a new mode of operations for the winery, through Internet of Things (IoT) sensors.
One of the most important challenges for the winery is how to manage its various soil “blocks,” to yield quality grapes and, thus, quality wine. These blocks, said Chris Kajani, general manager, operate as microclimates, with their own wind, temperature, humidity and other environmental characteristics.
Continue reading: https://www.iotworldtoday.com/2021/09/24/iot-helps-grape-growers-harvest-better-data-and-grapes/
Virtual tastings took creative license with their digital medium: Customers could listen to jazz music from one screen while tasting a pinot noir–all while Bouchaine Vineyards managers conveyed details about the year’s vintage — on a Cisco Webex call.
That was the first step toward making the practice of wine growing and customer connection with the vineyard more concrete, said Brian Allard, Bouchaine’s direct-to-consumer director.
“We can connect customers who are computer savvy and environmentally savvy,” Allard said. “It’s changing the conversation. We’re no longer just talking about hints of cherry. Now the connection between the vineyard story and the glass is more tangible.”
From Videoconference to IoT for Microclimate Management
What began with some video calls as a way to reach customers morphed into a new mode of operations for the winery, through Internet of Things (IoT) sensors.
One of the most important challenges for the winery is how to manage its various soil “blocks,” to yield quality grapes and, thus, quality wine. These blocks, said Chris Kajani, general manager, operate as microclimates, with their own wind, temperature, humidity and other environmental characteristics.
Continue reading: https://www.iotworldtoday.com/2021/09/24/iot-helps-grape-growers-harvest-better-data-and-grapes/
