It's impossible to discuss modern marketing without talking about the latest trends and the increased use of artificial intelligence. Today, A.I. is changing the paid advertising realm while presenting many new opportunities to marketers.
According to the McKinsey Global Institute, it's predicted that A.I. and machine learning will collectively generate up to $2.6 trillion in value by helping to solve problems related to sales and marketing in the coming years.
The question you have to answer is: What does this mean for your paid advertising and PPC (pay-per-click) efforts?
Technology develops quickly, meaning even new technologies are promising. While A.I. recently gained momentum, it has already proved to be extremely beneficial in many areas, including in the marketing realm.
Continue reading: https://www.inc.com/peter-roesler/how-artificial-intelligence-can-improve-your-pay-per-click-ad-efforts.html
According to the McKinsey Global Institute, it's predicted that A.I. and machine learning will collectively generate up to $2.6 trillion in value by helping to solve problems related to sales and marketing in the coming years.
The question you have to answer is: What does this mean for your paid advertising and PPC (pay-per-click) efforts?
Technology develops quickly, meaning even new technologies are promising. While A.I. recently gained momentum, it has already proved to be extremely beneficial in many areas, including in the marketing realm.
Continue reading: https://www.inc.com/peter-roesler/how-artificial-intelligence-can-improve-your-pay-per-click-ad-efforts.html
