K
Kathleen Martin
Guest
Every time you search for something in Google, artificial intelligence is working behind the scenes to generate responses to your query.
A deep learning system called RankBrain has changed the way the search engine functions. In many cases, RankBrain handles search queries better than traditional algorithmic rules that were hand-coded by human engineers, and Google realized a long time ago that AI is the future of their search platform. AI will try to understand exactly what we are searching for and then deliver personalized results to us, based on what it knows about us.
You may not realize it, but AI is already deeply integrated into many of the Google products you are using today. Here are a few examples:
“Hey, Google…”
Google Assistant is an AI-powered voice assistant for smartphones, smart home devices, cars, televisions, and wearables. Just like other virtual assistants, Google Assistant can manage your calendar, check the weather, play your favorite music, and find nearby restaurants to satisfy your culinary cravings.
So much of virtual assistant technology hinges on the assistant being able to understand what you’re saying, so Google is using machine learning to reduce language hiccups that can be frustrating for users.
For instance, your Google Assistant can learn how to accurately pronounce your contacts’ names without needing to record your voice. AI also helps Assistant understand context and process words in relation to all the other words in a sentence, so it can respond with almost 100% accuracy to things like alarm and timer commands.
AI and machine learning are also helping Google improve the quality of your conversations you can have with your trusted sidekick. Google Assistant uses your previous interactions to understand context and respond with appropriate follow-up questions, so you can have more natural, back-and-forth conversations.
Finding Your Way with Artificial Intelligence
Navigation has also been transformed by artificial intelligence. Using historic location data and recent search queries, Google Maps’s Driving Mode already anticipates your destination and helps you navigate there using the quickest route possible.
Continue reading: https://www.linkedin.com/pulse/how-does-google-use-artificial-intelligence-ai-bernard-marr/
A deep learning system called RankBrain has changed the way the search engine functions. In many cases, RankBrain handles search queries better than traditional algorithmic rules that were hand-coded by human engineers, and Google realized a long time ago that AI is the future of their search platform. AI will try to understand exactly what we are searching for and then deliver personalized results to us, based on what it knows about us.
You may not realize it, but AI is already deeply integrated into many of the Google products you are using today. Here are a few examples:
“Hey, Google…”
Google Assistant is an AI-powered voice assistant for smartphones, smart home devices, cars, televisions, and wearables. Just like other virtual assistants, Google Assistant can manage your calendar, check the weather, play your favorite music, and find nearby restaurants to satisfy your culinary cravings.
So much of virtual assistant technology hinges on the assistant being able to understand what you’re saying, so Google is using machine learning to reduce language hiccups that can be frustrating for users.
For instance, your Google Assistant can learn how to accurately pronounce your contacts’ names without needing to record your voice. AI also helps Assistant understand context and process words in relation to all the other words in a sentence, so it can respond with almost 100% accuracy to things like alarm and timer commands.
AI and machine learning are also helping Google improve the quality of your conversations you can have with your trusted sidekick. Google Assistant uses your previous interactions to understand context and respond with appropriate follow-up questions, so you can have more natural, back-and-forth conversations.
Finding Your Way with Artificial Intelligence
Navigation has also been transformed by artificial intelligence. Using historic location data and recent search queries, Google Maps’s Driving Mode already anticipates your destination and helps you navigate there using the quickest route possible.
Continue reading: https://www.linkedin.com/pulse/how-does-google-use-artificial-intelligence-ai-bernard-marr/
