The state of entrepreneurship in the U.S. is robust, particularly for women. According to the 2024 Wells Fargo Impact of Women-Owned Business Report, women have been opening businesses at nearly twice the rate of men and now represent 39.1% of small business owners. This remarkable growth sees women venturing into diverse industries, including financial, real estate, and technical services.
Across these sectors, female entrepreneurs are harnessing the power of technology to create solutions to real-world problems, driving lasting change. Their unique perspectives and experiences are leading to the development of innovative business models and brands that are fundamentally reshaping their industries.
The Rise of Women in Tech
According to Deloitte, the tech industry has seen a significant increase in female leaders, with women now representing 33% of the tech workforce. However, women don't need to be classified as working in "tech" to benefit from technology when starting their own businesses. They are making significant strides in the broader tech industry, developing innovative products and services that enhance various aspects of daily life. By focusing on user-centered design, they create solutions that improve quality of life and drive economic growth.
“Tech has opened up so many opportunities for entrepreneurs looking to solve problems that they see happening among their community, including with their friends, family members, and peer groups,” says Paula Panagouleas Miller, founder of the app Karmascore. Her app helps people measure key aspects of their personal and professional relationships, a feat made possible by technological tools that generate, analyze, and summarize data.
The Power of Data in Problem Solving
Data is a powerful tool in business, and technology enhances its utility. “I’ve found that documentation is vital for our users, as it allows them to track the ins and outs of their relationships. This allows people to take stock of their interpersonal interactions and make better decisions about who to prioritize their time with,” says Miller. Such documentation and tracking would not be possible without advanced technology.
Improving access to key data points will lead to additional applications as more entrepreneurs find ways to use data for practical purposes. “Because there's only going to be more data in the future, there will just be more and more applications everywhere,” says Professor Mark N. Broadie from Columbia Business School. These applications can cross industries and help people in every aspect of their personal and professional lives.
Overcoming Challenges
While female entrepreneurs are making remarkable contributions across various sectors, they often face significant challenges. “Technology can help break barriers women face, including accessing funding, facing gender bias, and experiencing limited representation in industry,” says Miller. “For many businesses and applications, tech breaks down some of those barriers by increasing accessibility and helping entrepreneurs do more with fewer resources.”
The Impact of Women Using Tech in Entrepreneurship
The impact of female entrepreneurs using technology extends beyond their individual ventures. “Women entrepreneurs who use tech are addressing real-world problems people in their communities and around the world face every day in unique and innovative ways. Moreover, their success serves as an inspiration for future generations of women, encouraging more young girls to pursue careers in technology and entrepreneurship. As the tech industry becomes more inclusive and diverse, the potential for groundbreaking innovations and positive change will only continue to grow,” says Miller.
Let's celebrate and support the women who are transforming the entrepreneurial landscape with technology. Their stories and successes are paving the way for a brighter, more inclusive future in tech and beyond. How can we further support and amplify the voices of women in tech entrepreneurship? Share your thoughts and join the conversation!
Read the article: https://www.forbes.com/sites/jiawer...sing-technology-to-solve-real-world-problems/
Across these sectors, female entrepreneurs are harnessing the power of technology to create solutions to real-world problems, driving lasting change. Their unique perspectives and experiences are leading to the development of innovative business models and brands that are fundamentally reshaping their industries.
The Rise of Women in Tech
According to Deloitte, the tech industry has seen a significant increase in female leaders, with women now representing 33% of the tech workforce. However, women don't need to be classified as working in "tech" to benefit from technology when starting their own businesses. They are making significant strides in the broader tech industry, developing innovative products and services that enhance various aspects of daily life. By focusing on user-centered design, they create solutions that improve quality of life and drive economic growth.
“Tech has opened up so many opportunities for entrepreneurs looking to solve problems that they see happening among their community, including with their friends, family members, and peer groups,” says Paula Panagouleas Miller, founder of the app Karmascore. Her app helps people measure key aspects of their personal and professional relationships, a feat made possible by technological tools that generate, analyze, and summarize data.
The Power of Data in Problem Solving
Data is a powerful tool in business, and technology enhances its utility. “I’ve found that documentation is vital for our users, as it allows them to track the ins and outs of their relationships. This allows people to take stock of their interpersonal interactions and make better decisions about who to prioritize their time with,” says Miller. Such documentation and tracking would not be possible without advanced technology.
Improving access to key data points will lead to additional applications as more entrepreneurs find ways to use data for practical purposes. “Because there's only going to be more data in the future, there will just be more and more applications everywhere,” says Professor Mark N. Broadie from Columbia Business School. These applications can cross industries and help people in every aspect of their personal and professional lives.
Overcoming Challenges
While female entrepreneurs are making remarkable contributions across various sectors, they often face significant challenges. “Technology can help break barriers women face, including accessing funding, facing gender bias, and experiencing limited representation in industry,” says Miller. “For many businesses and applications, tech breaks down some of those barriers by increasing accessibility and helping entrepreneurs do more with fewer resources.”
The Impact of Women Using Tech in Entrepreneurship
The impact of female entrepreneurs using technology extends beyond their individual ventures. “Women entrepreneurs who use tech are addressing real-world problems people in their communities and around the world face every day in unique and innovative ways. Moreover, their success serves as an inspiration for future generations of women, encouraging more young girls to pursue careers in technology and entrepreneurship. As the tech industry becomes more inclusive and diverse, the potential for groundbreaking innovations and positive change will only continue to grow,” says Miller.
Let's celebrate and support the women who are transforming the entrepreneurial landscape with technology. Their stories and successes are paving the way for a brighter, more inclusive future in tech and beyond. How can we further support and amplify the voices of women in tech entrepreneurship? Share your thoughts and join the conversation!
Read the article: https://www.forbes.com/sites/jiawer...sing-technology-to-solve-real-world-problems/